Walmart Account Management

Walmart Marketplace is an online platform that allows third-party sellers to list and sell their products on Walmart’s website. Leveraging Walmart’s extensive customer base and robust infrastructure, the marketplace provides sellers with significant exposure and the potential for high sales volumes. Walmart Marketplace focuses on quality, affordability, and customer satisfaction, making it a competitive option for online sellers.

1. Product Research

Particularities:

Subtasks:

Market Analysis: Research popular categories and subcategories on Walmart.
Trend Analysis: Monitor emerging trends and seasonal demands.
Competitor Products: Study top-selling products from competitors on Walmart.
Price Points: Analyze pricing strategies to find optimal pricing.
Keyword Research: Identify high-traffic keywords related to the products.

2. Competitor Analysis

Particularities:

Subtasks:

Competitor Identification: Identify key competitors within Walmart Marketplace.
Product Comparison: Compare product features, pricing, and customer reviews.
Sales Analysis: Analyze competitors' sales volumes and performance.
Marketing Strategies: Study competitors' marketing and promotional tactics.
Customer Feedback: Analyze competitor reviews to identify areas of improvement.

3. Sourcing and Logistics

Particularities:

Subtasks:

Supplier Identification: Identify and vet potential suppliers.
Negotiation: Negotiate terms and prices with suppliers.
Quality Control: Ensure product quality meets standards.
Shipping Logistics: Plan and manage shipping methods and costs.
Inventory Management: Coordinate storage and inventory levels to avoid stockouts or overstock.

4. Listing Creation/Optimization

Particularities:

Subtasks:

Title Optimization: Create compelling and keyword-rich titles.
Description Writing: Write detailed and persuasive product descriptions.
Bullet Points: Highlight key features and benefits using bullet points.
Category Selection: Choose the most relevant categories for products.
SEO Optimization: Implement SEO best practices to improve search visibility.

5. Images & Infographics

Particularities:

Subtasks:

High-Resolution Images: Capture or source high-quality product images.
Multiple Angles: Provide images from various angles to showcase details.
Infographics: Create infographics that highlight key product features and specifications.
Image Editing: Edit images for clarity, brightness, and background removal.
Compliance: Ensure images comply with Walmart's guidelines and standards.

6. PPC Management

Particularities:

Subtasks:

Campaign Setup: Create and configure PPC campaigns.
Keyword Bidding: Choose and bid on relevant keywords.
Ad Copy: Write compelling ad copy to attract clicks.
Budget Management: Allocate and manage budgets for optimal ROI.
Performance Tracking: Monitor and analyze campaign performance.

7. Inventory Management

Particularities:

Subtasks:

Stock Monitoring: Regularly check stock levels and turnover rates.
Reordering: Set reorder points and automate reordering processes.
Demand Forecasting: Predict future demand based on sales data and trends.
Storage Solutions: Optimize storage to efficiently manage inventory.
Loss Prevention: Implement measures to minimize losses due to damage or theft.

8. Customer Support

Particularities:

Subtasks:

Response Time: Respond promptly to customer inquiries and issues.
Returns Management: Handle returns and refunds smoothly.
Feedback Management: Encourage positive feedback and address negative reviews.
Customer Communication: Maintain clear and friendly communication.
Dispute Resolution: Resolve disputes efficiently and fairly.

9. A to Z Management

Particularities:

Subtasks:

Strategy Development: Create and implement overall business strategies.
Performance Monitoring: Track key performance indicators (KPIs) and metrics.
Process Optimization: Continuously improve business processes for efficiency.
Team Coordination: Manage and coordinate with different teams and departments.
Financial Management: Oversee budgeting, accounting, and financial planning.